Tag Archives: Search engine optimization

SEO for WordPress via Stephan Spencer on WordPress.tv

SEO Help for WordPress

[tweetmeme source=”Ileane”]Blog Engage Vote ButtonFrom the start, I’d like to commend Automattic for being open to the dissection of the SEO strategies used on the WordPress.com home page. It’s quite brave of them to feature this critique during a public session of  WordCamp San Diego. Yet keep in mind, I am certain forward-thinking Matt Mullenweg and his WordPress team consider this tutorial to be one that each of us will benefit from.

Next, I’d like to speak to the authority of the presenter, Stephan Spenser. It’s not too often that I like to use the term “expert” when describing someone, especially in the realm of SEO, but given the fact the Stephan has co-authored a highly regarded book on the topic he’s a rare exception to that rule. The Art of SEO is published by O’Reillly and includes insights from Stephan along with collaborators Eric Enge, Jessie Stricchiola and Rand Fishkin.

Stephan’s first challenge for the WordPress.com webmasters is aimed at the poorly optimized navigation of the site. Although text links appear at the bottom he quickly points out how the abundance footer links get “somewhat discounted”. Then in what I find a surprising move he compares the site to the Yahoo! home page pointing to Yahoo’s strong navigation links which lead to high positioning on Google search results.Wordpress.com site

Stephan demonstrates the use of Google Adwords Keywords Tool which is also favored in the Lynda.com tutorial on “Performing Keyword Research”. He show how optimal results from the Google Adwords Keyword Tool can be achieved by changing the match type to “exact” which is another crucial tactic stressed by both Stephan and Jill Whalen in the Lynda.com SEO training series. In the case of WordPress.com, Stephan suggests that the sought after keyword should be “blog” rather than “free blog”.

SEO Best Practice

Stephan continues to address the gaping holes in the SEO strategy of the WordPress.com site, and at the same time he instructs us all, through the use of specific examples which can be easily translated into our own individual SEO best practices. Stephan does a tremendous job of cramming a vast amount of information into this 7 minute lighting session including:

  • Tag and Category links
  • CTR – Click Through Rate
  • Inbound links
  • Yahoo! Site Explorer
  • Link Authority
  • Anchor text
  • Canonical URL’s
  • Duplicate Content

Slides for the presentation are available on SlideShare.

I’m impressed with this episode of WordPress.tv and the SEO strategies that Stephan suggests. What do you think? How can you apply these tactics to your own site?

What’s More Important? Your SEO or Your Readers?

Livros de Redes Sociais, SEO e Web 2.0

Image by marciookabe via Flickr

This is the second guest post by Karen from Blazing Minds. She’s a recording artist with the Electronica Duo band Remergence and a top-notch blogger. Karen’s blog is DoFollow.

[tweetmeme source=”ileane”]Vote on Blog Engage

We all consider the SEO of our blogs and I have personally found that sometimes it takes a lot effort to find those correct keyword and or key phrases to add in to your blog post to try to produce those magic results for the search engines to pick you up and give you a good SERP.

Then you have to work on which search engines you want higher rankings on and work on producing your posts to gain better SERP in each engine. But, is this really that important, isn’t there something else you should be considering as well, your readers!

Take into consideration that it is your blogs readers that bring you the traffic and by keeping in contact with them via replying to their comments and finding out what your readers are saying as well as what they are searching for also helps with the overall way that your blog is purveyed.

Ok, so I know that a lot of bloggers will say, “keep to your niche” but, what if you enjoy blogging about anything and everything, I know I do, so I look at my stats in WordPress and see what everyone is looking for and usually go from there with my ideas for a blog post and recently I don’t try to go to over the top with searching for those magically keywords, I now have the tendency to look for related searches in Google and go from there and since doing this my hits from Google have improved as those of you who read my blog will have noticed from the weekly round-up that I post.

So at the end of the day my recommendation is listen to your readers, communicate with them via the comments they leave and find out what they find interesting, your blog stats will show the posts that get more hits than others, check those out and see what caused them to get more traffic/comments than others and use this information to improve your overall blogging.

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