Tag Archives: Yahoo

SEO for WordPress via Stephan Spencer on WordPress.tv

SEO Help for WordPress

[tweetmeme source=”Ileane”]Blog Engage Vote ButtonFrom the start, I’d like to commend Automattic for being open to the dissection of the SEO strategies used on the WordPress.com home page. It’s quite brave of them to feature this critique during a public session of  WordCamp San Diego. Yet keep in mind, I am certain forward-thinking Matt Mullenweg and his WordPress team consider this tutorial to be one that each of us will benefit from.

Next, I’d like to speak to the authority of the presenter, Stephan Spenser. It’s not too often that I like to use the term “expert” when describing someone, especially in the realm of SEO, but given the fact the Stephan has co-authored a highly regarded book on the topic he’s a rare exception to that rule. The Art of SEO is published by O’Reillly and includes insights from Stephan along with collaborators Eric Enge, Jessie Stricchiola and Rand Fishkin.

Stephan’s first challenge for the WordPress.com webmasters is aimed at the poorly optimized navigation of the site. Although text links appear at the bottom he quickly points out how the abundance footer links get “somewhat discounted”. Then in what I find a surprising move he compares the site to the Yahoo! home page pointing to Yahoo’s strong navigation links which lead to high positioning on Google search results.Wordpress.com site

Stephan demonstrates the use of Google Adwords Keywords Tool which is also favored in the Lynda.com tutorial on “Performing Keyword Research”. He show how optimal results from the Google Adwords Keyword Tool can be achieved by changing the match type to “exact” which is another crucial tactic stressed by both Stephan and Jill Whalen in the Lynda.com SEO training series. In the case of WordPress.com, Stephan suggests that the sought after keyword should be “blog” rather than “free blog”.

SEO Best Practice

Stephan continues to address the gaping holes in the SEO strategy of the WordPress.com site, and at the same time he instructs us all, through the use of specific examples which can be easily translated into our own individual SEO best practices. Stephan does a tremendous job of cramming a vast amount of information into this 7 minute lighting session including:

  • Tag and Category links
  • CTR – Click Through Rate
  • Inbound links
  • Yahoo! Site Explorer
  • Link Authority
  • Anchor text
  • Canonical URL’s
  • Duplicate Content

Slides for the presentation are available on SlideShare.

I’m impressed with this episode of WordPress.tv and the SEO strategies that Stephan suggests. What do you think? How can you apply these tactics to your own site?

Google Page Rank on a WordPress.com Blog

Vote on Blog Engage[tweetmeme source=”ileane”]Using free blogging software from WordPress known as WordPress.com, such as I do here on this blog Ms. Ileane Speaks,  is a great way to get started with blogging.  I discuss the debate about blogging on WordPress.com over other free platforms like Blogger over at Ms. Ileane’s Blog, but using any free blogging software platform has several disadvantages. It’s much better to register a domain name, acquire a web host and download the software for a self-hosted WordPress blog.

I won’t list all of the disadvantages for using WordPress.com here, but one of the primary arguments against having a free blog is the fact that you cannot use plugins or various themes that can improve your SEO and Page Rank with Google, Bing, Yahoo! and other search engines.

For those of us that continue to use the free WordPress.com service you can rest assured, there is still hope.  This morning I checked the page rank for this blog using Google Page Rank checker and I was pleased to see a score of 4 out of 10.

Free PageRank Checker

This is a pretty good score considering I haven’t applied many SEO strategies. I mentioned previously in Top 5 Blog Topics, that page rank has not been a huge concern for me on this blog.

In the upcoming year, I’ve made a resolution to learn more about SEO.  I’m finding some of the SEO techniques pretty easy to do and you can get started today. Here’s a short video from Chuck at CyberSmartMarketing called Link Surfing Your Website for On-Page SEO to give you a hand.

If you are considering the move to a self-hosted WordPress blog or website, contact Chuck at CyberSmartMarketing. You can also follow him on Twitter @MrCyberSmartSEO

In the meantime, take a look at your page rank and leave a comment to let me know where you stand.

Smooches!

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Passwords For Days

I recommend that you start making a list of your passwords.

I’m not saying that you are forgetful or that you have CRS (can’t remember sh**) like me, I’m warning you ahead of time that you’re going to be signing up for a bunch of stuff and you will need to keep track of passwords and personal URLs somehow.

You see here’s the thing, in order for us to navigate the sea of social media tools and discover what works best for our individual needs we are gonna have to sign up for stuff.  I know, I know you don’t feel like it, neither did I as first.  I felt like, this is such a pain in the neck, can’t I just to go on Face Book or Twitter and call it a day. But after I blogged about social networking resourses two weeks ago, I thought it made sense to follow up on my own advice. After all, Face Book and Twitter are great ways to stay in touch with friends and followers but I wanted to take it to the next level. I wanted something more mainstream.
THERE IS MORE TO THIS KEEP READING

Get Clusty

SEARCH ENGINE TIP:
Are you tired of hearing about the Google vs. Microsoft Bing/Yahoo search engine tug-of-war?  Well, maybe you aren’t yet, but you will be soon.  Do yourself a favor and try Clusty

CLUSTY

CLUSTY

Just try it for a week or two for your searches and you’ll see what I mean.

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