Let’s explore how to build the ultimate “Perfect Tweet” together; shall we?
In order to be “the greatest” and go viral this tweet should:
- Go out at the best time of day
- Reach the perfect audience
- Get a high number of retweets for a blog link
- Gain new followers
That should do it for now. Once we’ve tested our techniques we can come back and modify the list later if need be.
Take a look at this graphic that demonstrates tweeting patterns based on time of day from DanZarrella.com. Looks like Mondays and Fridays are peak times, but I suspect this is due to the increasing popularity of #musicmonday and #followfriday. Let’s avoid those days because we don’t want our tweet to get lost in the fray. Now, we have narrowed our choices down to Wednesday and Saturday. Since today is Tuesday, we’ll tweet on Wednesday around 4 o’clock in the afternoon. We can always send it again on Saturday if we want; although if this tweet goes off as planned, we won’t need to. When we are done, we’ll use HootSuite to schedule our tweet.
Now we can turn our attention to building an audience. If you don’t have many followers yet, this won’t happen overnight, but with the right tools having a ”choice” following can be acheived very effectively. This is how Beginner Blogger expanded his targeted Twitter audience, through the use of Buzzom.
“Once I found a great phrase that generates a lot of good tweeters I used a twitter service called Buzzom. Buzzom allows you to search a keyword or phrase and add the last 50 people that used that keyword/phrase with the click of a button!”
This comes in handy because it makes it very easy for your followers to retweet you by simply clicking the link. After all, they might need you to give them an extra little nudge, just as a reminder. According to the real-time statistics from @twitstat a good number of folks continue to tweet from the web, and those that do, need all the retweet help they can get.
An extra step is to take the link and your retweet link and shrink them down in to ow.ly links in HootSuite. Remember, we are using HoostSuite to schedule our tweet for Wednesday anyway so we might as well take advantage of the neat tracking stats HootSuite will provide.
A more complete picture of the traffic generated by our link will be found by searching on Topsy. Enter the link into Topsy and see how many retweets were received. Take things a step further, and click on the tweet number to see the list of everyone who clicked the link. Sounds like we are really getting close to tweet perfection now, don’t you agree?
I left something off the list that I wanted to save until the end. A high-quality tweet must provide good value for your followers. Since everyone in Twitterville loves to talk about tweeting and retweeting, this post is chock full of goodies that should measure up to everyone’s standards. But remember, we are in this together and I am counting on your contribution to help make this post even better. Comments from you, including your favorite Twitter tips and tools will help promote this post link to “Perfect Tweet” heaven.
Check Your Inbox
One final step, check your inbox. It should be flooded with new follower notices, pouring in from Twitter.
UPDATE: Here is the tweet that went out at 3:50pm, est Wednesday, October 28, 2009
- HootSuite Tutorial Video (basicblogtips.com)
- Fun Twitter Promotions for Your Blog (ileane.wordpress.com)
- Twitter, Tweetmeme, and Your Retweets (hubpages.com)