SEO for WordPress via Stephan Spencer on WordPress.tv

SEO Help for WordPress

[tweetmeme source=”Ileane”]From the start, I’d like to commend Automattic for being open to the dissection of the SEO strategies used on the WordPress.com home page. It’s quite brave of them to feature this critique during a public session of  WordCamp San Diego. Yet keep in mind, I am certain forward-thinking Matt Mullenweg and his WordPress team consider this tutorial to be one that each of us will benefit from.

Next, I’d like to speak to the authority of the presenter, Stephan Spenser. It’s not too often that I like to use the term “expert” when describing someone, especially in the realm of SEO, but given the fact the Stephan has co-authored a highly regarded book on the topic he’s a rare exception to that rule. The Art of SEO is published by O’Reillly and includes insights from Stephan along with collaborators Eric Enge, Jessie Stricchiola and Rand Fishkin.

Stephan’s first challenge for the WordPress.com webmasters is aimed at the poorly optimized navigation of the site. Although text links appear at the bottom he quickly points out how the abundance footer links get “somewhat discounted”. Then in what I find a surprising move he compares the site to the Yahoo! home page pointing to Yahoo’s strong navigation links which lead to high positioning on Google search results.

Stephan demonstrates the use of Google Adwords Keywords Tool which is also favored in the Lynda.com tutorial on “Performing Keyword Research”. He show how optimal results from the Google Adwords Keyword Tool can be achieved by changing the match type to “exact” which is another crucial tactic stressed by both Stephan and Jill Whalen in the Lynda.com SEO training series. In the case of WordPress.com, Stephan suggests that the sought after keyword should be “blog” rather than “free blog”.

SEO Best Practice

Stephan continues to address the gaping holes in the SEO strategy of the WordPress.com site, and at the same time he instructs us all, through the use of specific examples which can be easily translated into our own individual SEO best practices. Stephan does a tremendous job of cramming a vast amount of information into this 7 minute lighting session including:

• Tag and Category links
• CTR – Click Through Rate
• Inbound links
• Yahoo! Site Explorer
• Link Authority
• Anchor text
• Canonical URL’s
• Duplicate Content

Slides for the presentation are available on SlideShare.

I’m impressed with this episode of WordPress.tv and the SEO strategies that Stephan suggests. What do you think? How can you apply these tactics to your own site?

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WordPress Monochrome Theme for Ms. Ileane Speaks

WordPress.com announced recently that a new theme is available for WordPress.com blogs.  It’s called the Monochrome theme and knew right away I was going to give it a try. You can watch the YouTube video Change Your WordPress.com Theme – Ms. Ileane Speaks Episode #013 as I make the transition from Ocean Mist theme to Monochrome Theme.

The monochrome theme is also available for self-hosted WordPress users.

Let me know what you think of the new blog theme. The comments section is on the left.

UPDATE: I’m no longer using the Monochrome Theme on this blog. However, I’m using the theme on The Podcast Blog if you would like to take a look. I’m currently experimenting with different themes here, trying to find the “sweet spot” for Ms. Ileane Speaks.

Google Page Rank on a WordPress.com Blog

[tweetmeme source=”ileane”]Using free blogging software from WordPress known as WordPress.com, such as I do here on this blog Ms. Ileane Speaks,  is a great way to get started with blogging.  I discuss the debate about blogging on WordPress.com over other free platforms like Blogger over at Ms. Ileane’s Blog, but using any free blogging software platform has several disadvantages. It’s much better to register a domain name, acquire a web host and download the software for a self-hosted WordPress blog.

I won’t list all of the disadvantages for using WordPress.com here, but one of the primary arguments against having a free blog is the fact that you cannot use plugins or various themes that can improve your SEO and Page Rank with Google, Bing, Yahoo! and other search engines.

For those of us that continue to use the free WordPress.com service you can rest assured, there is still hope.  This morning I checked the page rank for this blog using Google Page Rank checker and I was pleased to see a score of 4 out of 10.

This is a pretty good score considering I haven’t applied many SEO strategies. I mentioned previously in Top 5 Blog Topics, that page rank has not been a huge concern for me on this blog.

In the upcoming year, I’ve made a resolution to learn more about SEO.  I’m finding some of the SEO techniques pretty easy to do and you can get started today. Here’s a short video from Chuck at CyberSmartMarketing called Link Surfing Your Website for On-Page SEO to give you a hand.

If you are considering the move to a self-hosted WordPress blog or website, contact Chuck at CyberSmartMarketing. You can also follow him on Twitter @MrCyberSmartSEO

In the meantime, take a look at your page rank and leave a comment to let me know where you stand.

Smooches!

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Top 5 Blog Topics

Hmmm. Let’s see, I’m wondering, what should I blog about?

I’ve been researching several topics recently with the help of Addict-o-matic and here are my options:

1. Page Rank
2. Netvibes
3. StumbleUpon
4. Forums
5. Commenting

Maximizing 2 New WordPress.com Features

Two features were recently introduced for WordPress.com users. For those of you that don’t know the difference, I’ll just call it FREE WordPress.

The Image Widget

The first feature I’ll talk about is the Image Widget. This widget lets you add a static image to the side bar of your blog. When I looked into this I found out that the image needs to be one found on the web and needs an extention that you typically find for images like .jpeg, .gif, .png etc.  I was rather disappointed because I wanted to post an image from my computer, not from the web.

So I gave it some thought and then it dawned on me – I can put this widget to use by adding a Twitter icon which links to my Twitter account.

Follow Ileane on Twitter

Check it out over on the right. Might not look as great as some of the others I’ve seen on PAID WordPress blogs, but it gets the job done. The link has been clicked 5 times since yesterday which is more than the link I’ve had on my Contact Page for over a month.

5 WordPress Secrets You Need to Know

Learning Online

[tweetmeme source=”ileane”]I currently have a 30-day free pass to explore the entire software training library at Lynda.com. If you’ve never heard of Lynda.com, just trust me this is a HUGE deal.

See here’s the thing, the web is over-flowing with a plethora of amazing websites promising to make you richer, smarter, skinnier, closer to God or to simply help manage your tweets. They all seem intriguing enough but unless I find out that the services offered are FREE, I am totally not interested. Like the old saying goes, The Best Things in Life Are Free.

I’ve known about Lynda.com for a few years now, and if you go to the site you’ll see that you can poke around and view a smidgen of content from each module without paying the $25 monthly fee.  And now that I have access to view all of the tutorials I am soaking up knowledge like a sponge.

WordPress is intuitive

The first module I viewed on Lynda.com is WordPress.com 2.7 Essential Training with Maria Langer. I’d previously watched WordPress tutorials on YouTube and on WordPress.tv and I find the platform very intuitive and user-friendly. I assumed that viewing this module would reinforce what I already knew and perhaps explain a thing or two that I was curious about. I ended up adding tons of new blogging skills to my arsenal and I’m sure you will also. So without further delay, here’s the list of 5 WordPress Secrets You Need to Know.

1. More tags
2. The Kitchen Sink Button
3. Adding or Inviting other users
4. Understanding Pingbacks
5. Editing Images